Cannabis Photographer Spotlight: Craig Barker

Lex Harrison
Cannabis Photographer Spotlight: Craig Barker

Photography Spotlight: Craig Barker Cannabis Close-Ups: Craig Barker – ANIMAL Craig Barker is a professional photographer, originally from the UK, now located in Whistler, British Columbia, who has been specializing in cannabis photography since 2017. Barker first tried to break into ski and outdoor sports photography, but found that the cannabis industry had much more opportunities since the legalization of marijuana in Canada. Interestingly enough, Craig experienced an epiphany while smoking a joint by the lake, which ultimately motivated his substantial career shift. Craig’s photography captures the uniqueness and complexity of the plant we all know and love, bringing attention to the gorgeous trichomes, earthy colours and fascinating textures. He has also delved into the cannabis industry, expanding his talents to the photography of grow facilities, dispensaries and people within the business. Cannabis Close-Ups: Craig Barker – ANIMAL Barker’s work has become popular within the world of cannabis due to his high attention to detail, technical precision and artistic abilities. His first pieces of work, long exposure pictures achieved with a lightbox, were done in the back of his 1994 GMC van; of which he lived in at the time. Eventually, Craig was able to build up a portfolio and was hired by the help of his friend Alex at Canada's first Licensed Producer, Whistler Medical Marijuana Corporation. Craig has concocted the perfect setup for high quality pictures with the use of macro lenses, specialized cameras and studio lighting. His ability to create beautifully crafted photos with intricate details of cannabis plants has not gone unnoticed; Craig’s work has been published in plenty of articles, he has also worked with multiple popular Canadian cannabis companies for the purpose of branding and marketing. Many of the brands Craig has worked with are featured on Kindling such as Simply Bare Organics, Greybeard Cannabis Co., Coast Mountain Cannabis, San Rafael, Qwest, Flowr, and Tantalus. Cannabis Close-Ups: Craig Barker – ANIMAL He is not just a photographer, Craig also has a background in marketing and has ventured into the business side of the cannabis industry by creating a brand with business partner and friend Kyle Legrow known as ‘Pretty Dope Studio’ for bigger production projects. Craig mentions, “Our goal is to produce exceptional cannabis content that helps our clients reach their marketing objectives while also connecting hardworking, passionate industry members together.” His working ethos is ‘Art Serving Capitalism” and offers advice for freelance creatives and marketers looking to enter the cannabis industry. Some wise words of Craig’s are; start small and perfect your process, leverage your successes, become a nerd in your field, separate your art from your work; take client projects but also have personal projects, over-communicate with clients, read the promotions part of the Cannabis Act, draw inspiration from others, not comparisons, and our personal favourite, you’ll never find a hater doing better than you.

It is evident that Craig’s passion and drive to find creative solutions for cannabis photography has allowed him to overcome challenges, allowing him to excel in a competitive and constantly evolving market. Craig Barker’s exceptional photography, dedication to his craft, and willingness to learn will undoubtedly play an influential role in shaping the visual identity of the ever-growing cannabis industry.

If you are interested in the work of Craig Barker, feel free to check out his website http://craigbarkerphotography.com/ or his instagram at @craigbarkerphoto. If you are looking to get in touch for business purposes, you can reach Craig at his email craig@craigbarkerphotography.com or phone number +1 604-779-7084.

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