"Cannabis in Canada is more than just a product on store shelves—it's an entire ecosystem. As one of the few countries with a nationally regulated market, we’re building an economy that is not only thriving but also deeply integrated into Canada's agricultural, manufacturing, and retail sectors—supporting communities from coast to coast."
- Michael Davis, Founder & CEO, Kindling
It All Starts with the Growers
Did you know that Canada is home to over 900 licensed cannabis producers, spanning every province and territory? These growers aren’t just cultivating cannabis—they’re building businesses, creating jobs, and strengthening local economies. From the fertile farmlands of British Columbia to the prairies of Alberta and the greenhouses of Ontario, Canadian cannabis is deeply rooted in our land and communities.
Local growers bring innovation and craftsmanship to the industry. Many are family-run, Indigenous-owned, or craft cultivators committed to sustainability and community engagement. Growers also create jobs for agricultural workers, scientists, and technicians while supporting local trades, suppliers, and logistics. Whether building new facilities or partnering with packaging companies, cannabis cultivation plays a key role in driving Canada’s economy forward.
"Our commitment as a licensed producer extends beyond cultivation—we’re investing in people, communities, and the future of cannabis in Canada."
– Eric Morel, Sumo Cannabis, Trois-Rivières, QC
Canadian Cannabis: An Integrated Ecosystem
Did you know that Canada’s cannabis industry is built on a fully integrated network of processing, innovation, and distribution—all happening right here at home? After cultivation, cannabis undergoes rigorous testing and refinement in cutting-edge facilities, where experts develop everything from concentrates and edibles to fast-acting beverages. Advanced extraction techniques and sustainable packaging solutions are just some of the ways Canadian businesses are pushing the industry forward.
At the same time, distribution plays a crucial role in ensuring products reach consumers efficiently and safely. Each province operates under a unique model, balancing government oversight with private business opportunities. Whether through government-run wholesalers or independent distributors, Canada’s cannabis supply chain is designed to maintain quality, transparency, and accessibility.
"I take pride in knowing that so much of this industry—from the ground up, through processing and packaging to distribution—is rooted right here in Canada. We're fueling job creation, innovation, and opportunities right in our own backyard."
What Do The Numbers Say?
As of 2024, Canada has over 3,600 licensed cannabis retailers. These stores create opportunity for consumers to explore and learn about cannabis.
With 2025 projections for Canada’s cannabis industry generating over $6 billion CAD in sales, consumers are fueling a growing economy, and legal access ensures safer, tested products compared to the illicit market. The demand for diverse products—ranging from high-quality flower to microdosed edibles—continues to push the industry towards innovation and expansion.
"The cannabis industry is diversifying rapidly, with retailers stepping up to engage new audiences across various ages (19+), backgrounds, and cultures, all while prioritizing education and community-driven growth. With so many new consumers exploring the industry, there's incredible room for continued expansion and connection."
- Cody Hicks, Founder Grnhouse Agency & ADCANN
Since legalization, the Canadian cannabis industry has contributed over $40 billion to the national GDP and has created over 100,000 jobs. From cultivation to retail, the industry is a major economic driver, supporting everything from farming to marketing and logistics.
(Source: Deloitte Canada, 2023 Cannabis Economic Report)
We are Homegrown.
From growers and processors to distributors, retailers, and consumers, the cannabis industry is an interconnected ecosystem that benefits the entire country. The more we understand its impact, the more we can celebrate and support the businesses, brands, and professionals who make it all possible.
So next time you shop for cannabis, remember—you’re not just buying a product. You’re supporting an entire industry.
