Cresco Labs Takes the Lead
Chicago-based marijuana company, Cresco Labs, is breaking new ground by becoming the first cannabis company to advertise on Spotify. This landmark move involves promoting Sunnyside, their chain of dispensaries, through 30-second audio ads and in-app digital banners.
Targeting Illinois Consumers
The campaign is specifically geared towards Spotify listeners in Illinois, where recreational cannabis is legal. The ads will direct listeners to Sunnyside's e-commerce platform. Cory Rothschild, Cresco Labs' National Retail President, believes this partnership is a significant step in normalizing cannabis and showcasing their company's marketing expertise.
Measuring Campaign Success
Cresco Labs is focused on operating within legal boundaries and carefully tracking campaign performance. They will measure success using metrics such as impressions, ad completion rates, discount code redemptions, and website traffic from Spotify listeners.
Cresco Labs: A Growing Cannabis Leader
As a leading cannabis company, Cresco Labs boasts a diverse portfolio of brands including Cresco, High Supply, FloraCal, Good News, Wonder Wellness Co., Mindy’s, and Remedi. CEO Charlie Bachtell is actively involved in industry conferences, speaking at events like the Benzinga Cannabis Capital Conference and the ATB 2023 Life Sciences Institutional Investor Conference.
Sunnyside, Cresco Labs' dispensary chain, has a presence in seven states, including Florida.
