Minnesota has emerged as a thriving market for low-dose hemp-derived THC beverages, surpassing expectations and outpacing global markets, including Canada and Europe.
This unexpected success aligns with the state's legalization of recreational marijuana use, home cultivation, and possession that commenced on August 1.
Consumers from diverse backgrounds are embracing hemp-derived THC beverages, propelling monthly sales toward the million-dollar mark. This surge is attributed to wider retail access, reduced cannabis stigma, and Minnesota's strategic geographical position, distant from adult-use cannabis markets like Illinois and Michigan.
Minnesota lawmakers facilitated the expansion of hemp-derived THC products in the state, eliminating the need for a license to sell them, resulting in widespread availability across various retail settings.
Amidst this burgeoning market, Cann's expansion into Total Wine & More stores across Minnesota marks a significant step in integrating hemp-derived THC beverages into traditional retail spaces. This move signifies the growing acceptance of cannabis-infused drinks alongside conventional alcoholic beverages.
Jake Bullock, Cann's co-founder & CEO, envisions a social landscape where healthier options like Cann beverages coexist with beer and wine. With major liquor stores now stocking Cann alongside traditional beverages like Total Wine & More, Fresh Thyme Market, and Cub stores, consumers have diverse choices for socializing without the aftermath of hangovers.
Each of Cann's primary products contains 2 mg of hemp-derived THC and 4 mg of CBD, aiming to deliver a mild, uplifting social experience. Flavors like Lemon Lavender, Blood Orange Cardamom, and Grapefruit Rosemary cater to various tastes.
In Minnesota, Cann is accessible at select Total Wine & More stores both in-store and online, alongside other statewide retail locations like Cub, Haskell’s, and more.
However, despite widespread availability, some cities and counties in Minnesota have imposed restrictions on THC product sales, echoing similar scenarios across the country.
Minnesota's approach to legalizing and regulating CBD and low-dose THC products diverges from other states' bans and restrictions. The aim is to nurture local entrepreneurship and leverage federal protections to bolster the industry, indicating untapped potential within the state's cannabis landscape
