What the **** is 7/10?

CCJ Gabriel
What the **** is 7/10?

Have you ever heard of 4/20? Of course you have, or you probably wouldn’t be on this site reading this blog.

Have you ever heard of 7/10 though?

Not as many people have, and 710 definitely has a long way to go before reaching the same level of notoriety as 4/20, but it is slowly becoming recognized as a legitimate cannabis culture holiday. So, what exactly is 7/10? Read along if you want to learn more!




As I’m sure you’ve figured out on your own, 7/10 is July 10, which is now known as Dab Day.

7/10 is considered a stoner holiday dedicated to consuming cannabis oil products, dabs, or concentrates. Also, the term “710” rotated upside down spells “OIL”, which is of course a general term used to describe highly potent cannabis products. Shatter, wax, hash oil, and resins, these are all things 710 focuses on over your typical cannabis buds and flowers celebrated on 4/20. Much like 4/20, 7/10 celebrations are meant to take place at 7:10 A.M. or P.M., and last for the entire day and night.

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The origins of 710 aren’t entirely known, even a full decade after the term and idea started being thrown around.

Some online sources credit TaskRok of Highly Educated with inventing the term, and he claims he thought up of 710 as well, and even released an album on July 10, 2011 under his group name Task & Linus. The album, called “The Movement'', featured many references to concentrates, including a song named “7:10”. In 2013, LA Weekly ran an article called “710 is the new 420”, and that year, the cannabis community held its first official 710 celebration. The term and the holiday have slowly been creeping up into the mainstream ever since, and with the surging popularity and legalization of concentrates and vapes all over the world, more people than ever consider 710 a viable cannabis holiday.

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No single industry event defines itself or stands out as the marquee 710 celebration, but many organizations celebrate the holiday, primarily in cannabis-legal states. At least I hope and encourage that to be the case. Arizona plays host to the 710 Degree Cup, Colorado’s Kush Masters hold their annual 710 Celebration, and Oregon’s Camp Sesh is well known too. All attract concentrate connoisseurs who want to celebrate Dab Day.

Back in the day, smoking concentrates wasn’t as easy as loading up a bowl or rolling a joint, and it still isn’t. That being said, with the advancements of cannabis smoking technology and products, it has never been easier to hit dabs or oils while on the go and celebrating. I remember days of having to fashion coils out of paper clips and the dawn of dab rigs. Nowadays, you can’t throw a rock without hitting someone with a dab pen or a vaporizer of some sort.

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On social media, more than 10 million people have posted photos, videos, and other forms of content showing off their 7/10 celebratory dabs and devices. I implore everyone to help make 7/10 the next 4/20.

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